Marketing needs content. Content needs an audience that will consume it. A blog is a container where you can combine all the ideas, techniques, and content to roll out a well-set machine called ‘blog lead generation’.
Some people even have an unsound opinion that no one’s reading the blog, but we have undeniable facts to prove the contrary. Blog lead generation is mighty; knowing the tools, you can construct a real traffic magnet and hold concentration according to your commercial longings.
Moreover, who said that blog articles are a boring read? Probably, guys who don’t know how to catch minds into a topic or can’t find proper themes for their project. Well, never mind. We’ve done a survey to show you what’s important and let’s get down to blogging!
The importance of blogging
Whatever business niche you occupy, the official website should include the “blog” section. Here, you can share the insight info from your brand – unique, fresh, and useful. When crafting content for a blog, focus on two main launch pads – search engines and the audience.
- search engines should consider your posts as relevant and place them in high positions in the search result list.
- audience (potential or existing readers) should consider your materials as practical, informative, and worth sharing.
Some SEO experts outline the rule for successful blog lead generation: if people love your content, so does Google.
This company is meant to make users happy and satisfied, hence high users’ engagement will automatically notify search service that you are wanted.
As to the audience, think about their affection and concerns. Educative posts that deliver sophisticated info about the industry, product, or service can make you an authority and users will be looking forward to reading more of your posts. Try to help people get knowledge and they will change their cold attitude to your brand and become more grateful. And now, let’s check out several tools you must know and use for lucrative blogging.
“Hello Bar” to strengthen connections
A truly great tool that doesn’t monopolize the page. Always has a weighty message you target to hit your audience and a constantly visible CTA. This bar across the top of the page is ready to direct a user to the post-click landing page. By this, you can head the traffic to the necessary pages and create profitable funnels.
Call-to-Action in the text
What is the purpose of your content? Why did you write a text? To simply inform someone about a subject or you want users to interact with your pages? Most likely, you wish to have absorbed readers and broaden your client base. Give them the button that leads to other posts or insert links/banners with ads and offers.
There are blank spaces in the right and left sidebars from the text. Why don’t you place some CTA banners out there? No need to make them overly showy as users are already engaged with the content. Banners can help to funnel visitors to the web pages with higher conversion feasibility and raise blog lead generation.
Brief downloadable summaries
To create a cognitive, insightful, and useful blog post, you may need at least 1,500-word text. You can present tips, analytics, templates, trends, cases, and expert opinions, but are you sure that a reader has enough time to explore it thoroughly? Attract people with a brief description and highlight bullet points somewhere in your social media or emails. Such handy takeaways can bestow to a solid lead generation blog.
Respond to comments!
Got a comment? Please, don’t let it remain unnoticed! Users should know that their voice is heard and their opinion is counted. Comment bar is a place for customers’ proposals, kudos, and queries and the best way to engage quality leads. Aim to create a community for an effective lead generation blog. Keep up with users’ activity in the comment box as a quick reply can help you catch a good clientele. Include some call-to-action and link, so that users could easily continue purchasing in the post-click LPs.
Perks to the readers
Reading is doubly pleasant for a visitor if it brings some additional money-related benefits. Some e-commerce brands stimulate activity for a lead generation blog by offering discounts or coupons in exchange for a subscription. It really is a good idea, customers receive a newsletter to an email, they don’t miss hot offers, and they know that they’ll get a reward – a chance to save money and buy at a lower price.
The Exit Pop-ups
One more tool to execute the lead generation blog is to set a small non-committing window when the user will get to the end of the reading. Usually, after scrolling to the bottom, visitors turn back to the cap. At this moment you can offer to leave their contact details (subscribe) to receive updates, news from the blog, or PDF booklets with insightful topics. And remember, that users have the right to decide, that’s why the pop-ups should have the ‘close’ button and utilize only some space of the page.
How Blogging Helps Generate Leads
Lead generation through blogging is an integral process for your business growth. Each brand always has some facts, events, and developments to share. By using questions, concerns, flashpoints you can jazz up minds and invite for interaction. Native ads, promo, and image-building articles will aid in boosting the popularity of your brand. Actually, whatever we do, we do it for attracting traffic.
No traffic –> no clients = zero income.
As we’ve mentioned earlier, there are growth engine and wheels that spark lead generation through blogging. Save top clues from the list below:
- Search engine indexing is easier to handle through blog posts.
- Relevant keywords in the text increase traffic on your platform; crawlers identify them and rank your website higher.
- Lead generation through blogging seamlessly combines CTA and ads in reaching out to any target.
- Design a portrait of your perfect client. When you know the persona who can be interested in your production, you can find the right approach to convert a visitor into a buyer.
- Social media buttons gives the ability to share your content on other crowded platforms. Encourage people to share your links. Visits, likes, sharing are the shortest path to become a recognized and reliable name.
- Blog is another communication channel, hence lead generation through blogging will entertain, educate, and intensify relations with your public.
Lead generation through blogging is the real powerhouse to skyrocket your venture. We’ve picked crucial and impactful tools you can apply to your blog to become a precious source of veracious information. It’s also important not to get stuck in some algorithm for a long time – test and invent. Track people’s reactions and change approaches where needed. Lead generation through blogging pulsates rapidly, so you have to find the right triggers to get additional traffic or hold the leading position.
Stay away from wordy, senseless texts oriented to satisfy SEO principles.
Make people believe that you are a big fish in the industry and they will be devoted to you. Emphasize with users challenges or pains and offer them compiling check-lists, guides, or helpful literature they can save and use in the future.