Looking to generate more leads and completely transform your sales marketing strategy? An accurate IP tracker service may be just what you’re looking for.
You may have heard that tracking an Internet Protocol (IP) address can help you with your marketing efforts by identifying the visitors that land on your website.
It’s true that an accurate IP address tracker can help you generate more leads and sales, but it’s important to understand how IP addresses work and the benefits of using a tracking service.
Do You Need an IP Address, and Where Do They Come From?
Every device needs an IP address in order to connect to a network. An IP address is a string of characters that identifies devices using the Internet Protocol. Every device has a unique IP address, and this is what allows the device to communicate over the network.
Without it, you can’t connect to the Internet or network.
So, when you’re using an accurate IP tracker, you can be sure that you’re tracking a real device that’s using the network.
IP addresses typically come from your company or Internet service provider (ISP), and they received that number from an internet registry. The internet registry gets the number from IANA, which gets the number from ICANN.
IP addresses can change from time to time. Something as simple as resetting your router or modem can trigger an IP address change. You can also change your IP by contacting your ISP.
Your IP address doesn’t travel with you. If you take your laptop with you to work, your IP address will change when you connect to your office’s network. If you move from the office to the airport with your laptop, your IP address will change again when you log into the airport’s network.
As you can see, the IP address process is a complicated one, and if your goal is to use an accurate IP address tracker, you may be wondering whether it’s legal to do so.
Is IP Tracking Legal?
Yes, generally. There’s nothing inherently illegal about using an accurate IP address tracker. However, if you grab and track an IP and then do something illegal with that number, such as hacking the person’s computer or DDoS-ing them, that would be illegal.
If you’re merely using an IP tracker that’s accurate for B2B marketing purposes, it’s perfectly legal.
Benefits of IP Address Tracking for Sales Marketing
There are many benefits to using an accurate IP tracker for sales marketing.
Generate More Leads
One of the biggest challenges that businesses face is generating leads. Using an IP tracker that’s accurate can help you generate more leads by revealing the identities of the businesses that visit your website.
Identities are revealed through the user’s IP address, so you can identify the businesses that are interested in your products or services. IP tracker services may also provide you with the contact information of the decision-makers at a company. This allows you to reach out to the right organizations and the right individuals within those organizations to generate more valuable leads.
Nurturing these leads through valuable content and personalized engagement can help convert more leads into customers.
Better Understand Your Audience
Knowing your audience is one of the most important aspects of marketing. IP tracking can help you do that.
By revealing the identities of businesses that are visiting your website, you can see which industries and types of organizations are most interested in what you’re offering. You may learn something new about your audience, or find that you have an entirely different audience than you imagined.
Understanding your audience will help you better connect and engage with them to increase conversions and sales.
IP tracking services are automated. Simply add a tracking code to your website’s coding, and let the service get to work collecting data for you. This frees up your time so that you can focus on other important tasks.
That data will be available whenever you need it, and you can access it at any time online.
Keep an Eye on the Competition
An IP tracking service will allow you to also keep an eye on the competition. If a competitor lands on your website, you can see which pages they’re viewing, for how long and more.
You can also set up notifications so that you can be alerted each time that business visits your website. This allows you to track what your competitors are doing on your site. The pages they visit and the amount of time they spend on those pages can give you a hint about what they’re doing to tweak their strategies.
Improve Your Customer Service
Most people view IP tracking tools as nothing more than a lead generation tool, but you can use these services to improve other aspects of your sales marketing strategy.
One benefit of IP tracking is that you can use it to improve your customer service. Tracking services will alert you when a business visits your website. This allows you to reach out to them when it matters most – when they’re thinking about your business and your offerings.
When you get alerts about customer visits, you can give them a call or email to see if they have any questions or if there’s something that you can help them with.
Reaching out at just the right time and providing friendly customer service can go a long way in converting more visitors into customers. Your service may just convince a reluctant visitor to take the plunge and try your product or service.
IP trackers can help you better understand your visitors by revealing their identities. You can also see which pages they’re viewing, how much time they’re spending on your website and their contact information. All of this data can help you better market to your customers by understanding their needs and connecting with the right decision-makers.
IP tracking tools can also help improve your customer service by ensuring that you reach out at just the right time.