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Marketing

5 Steps to Developing a B2B Marketing Strategy

Can you tell where your business is heading? And what about the way it moves? If it’s not easy for you to answer the second question, it seems that you need to… read more

conversion rate optimization
CRO: The Beginner’s Guide

Conversion rate optimization, or CRO, is a process that marketers and business owners use to improve a website’s performance. Whether you’re looking to gain more customers or get more visitors to subscribe… read more

website visitors
How to Identify Website Visitors in a B2B Environment?

When you identify website visitors, you gain insight that can be used to boost sales and attract more leads. Website visitor identification, normally, doesn’t go into the identification process of the visitor… read more

personalize website content
10 Ways to Personalize Your Website Content

If Coca-Cola had to jumpstart their business after declining sales, every business may face the same fate. But how did the company improve their sales? They decided to personalize content to enhance… read more

Perfect Customer Profile: How Does It Look

No clients – no business. Or imagine a rock star gig without a crowd of fans. That is why, every marketer and sales rep spend weeks and months to seek, explore, and… read more

Is Email Marketing Still Alive? How to Optimize Your Campaigns

Since the world has moved into online mode, emails have replaced an old-fashioned way of customer-company communication. The popularity of email marketing rises and falls from time to time which makes everyone… read more

What Should You Know About Effective Content Marketing?

Content marketing is a part of 69% of B2B’s marketing strategies. Small businesses can create an effective content marketing plan that allows them to compete with enterprises, but you must be able… read more